My work sits at an intersection: I use design to build things that look good and work well, while economics helps me understand why people - from consumers to founders - make the decisions they do.

I run Nartz, a small web design studio that turns startups into digital brands through strategy, design, development, and marketing. Running a studio while studying sharpens the discipline; so far it's going well, alhamdulillah.

This site is where the writing lives - notes on design, behavior, and economics, in English and Bangla, as I build and learn in public.